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This Privacy Policy explains how Early Health Ltd ("Early", "we", "us", or "our") collects and uses personal data when you join the Early waitlist via our website. We are a UK-registered company (registration number 14551793) with our registered office at 11-21 Northdown Street, London, N1 9BN, United Kingdom. We are the data controller responsible for your personal data.
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What we collect
When you sign up to the Early waitlist, we collect your email address. We may also collect your first and last name where this is included in the sign-up form. Our website provider (Squarespace) may also set standard cookies required to operate the website. We may also use cookies and tracking technologies on our website, including advertising pixels and analytics tools. See our Cookie Policy for full details.
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How we use it
We use your personal data to:
Confirm your sign-up to the waitlist
Keep you informed about the development and launch of Early
Invite you to purchase Early when it becomes available
Send you marketing communications about Early and its products
Create custom audiences on Meta and LinkedIn to show you relevant Early advertising on those platforms
Generate lookalike audiences on Meta and LinkedIn to reach new people with similar interests to our waitlist members
All use of your data is in connection with Early's own products only. We do not use your data for third-party marketing.
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Legal basis for processing
We process your personal data on the basis of our legitimate interests. Our legitimate interest is in communicating with people who have actively expressed interest in Early by joining our waitlist, so that we can notify them when the product becomes available. We have assessed that this processing is proportionate, that you would reasonably expect to hear from us, and that your interests and rights do not override this interest.
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How we store your data
Your personal data is held within Squarespace's and KickOffLabs’ platform for the purpose of managing the waitlist and sending email updates. Squarespace and KickOffLabs act as our data processor(s) and are bound by appropriate data protection terms. We do not sell your data, and we will not share it with third parties for marketing purposes.
Squarespace is based in the United States. Where your personal data is transferred outside the UK, we rely on appropriate safeguards (such as standard contractual clauses) to protect it, in line with UK GDPR.
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How long we keep it
We will retain your information for as long as you remain on the waitlist. If you ask us to remove your data, we will do so within a reasonable timeframe, except where we are required to retain it for legal reasons.
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Your rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
Access the personal data we hold about you
Ask us to correct any inaccurate information
Ask us to delete your data
Object to our processing of your data
Restrict our processing of your data
Receive a copy of your data in a portable format
To exercise any of these rights, please email us at help@earlyhealth.com. If you would like to stop receiving emails, you can unsubscribe at any time using the link in any email we send, or by contacting us directly.
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Changes to this policy
We may update this policy from time to time. The most current version will always be available on our website.
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Last updated: June 2026